Renata Joy

Wellness Entrepreneur/Emmy-Nominated TV Producer

Hi there! My name is Renata Joy, and I’m the founder of Pure Joy Wellness—a community-based lifestyle brand that helps women over 50 improve their lives through fitness, nutrition, and self-care.

I am the new 60. I am a mother, a grandmother, a successful entrepreneur, and a leading lifestyle expert.

A former Emmy-nominated television producer, I started Pure Joy Wellness to teach women the importance of taking care of themselves, and to show them how to regain their health, revitalize their bodies and spirits, and be confident in who they are at ANY age.

At 67, I can honestly say I’m living my best life—and that you can, too.

I’m here to create a community where women feel safe to talk about whatever issues they’re dealing with—everything from menopause, nutrition, and fitness, to supplements, skincare, and mental health.

I’m here to change the conversation about aging, and give women who have been left out and ignored a voice.